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A photo of the YouTube Premium Lite splash page on an Android phone

There’s a less expensive model of YouTube Premium being examined abroad, and it’s actually attractive.
Photograph: Florence Ion / Gizmodo

YouTube Premium is a strong choice if you wish to pay to skip by means of its typically harrowing promoting. Nevertheless it’s about $12 a month on prime of an entire host of different subscription companies you’re most likely already paying for. The worth contains entry to YouTube Music, offline downloads, and background playback. However for everybody else who doesn’t need these extras, the present subscription value could also be an excessive amount of.

YouTube is engaged on a cheaper model of YouTube Premium that eschews the additional options in favor of simply the ad-blocking. It’s referred to as Premium Lite, and it’s at present being examined in a couple of European international locations, together with Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden.

You’ll be able to technically go to the Premium Lite web page now. In case you’re visiting from an IP deal with out of the areas talked about above, you’ll get a splash display telling you there isn’t a supply obtainable. However with the assistance of a VPN app that related me to servers in Amsterdam, I accessed the display inviting me to join YouTube Premium Lite.

A screenshot of the YouTube Premium Lite splash page

Log in as if you happen to dwell within the Netherlands, and also you’ll see the splash web page to join YouTube Premium Lite.
Screenshot: Florence Ion / Gizmodo

A person within the ResetEra boards initially found the existence of YouTube Premium Lite. YouTube confirmed its existence to The Verge with the next assertion:

In Nordics and Benelux (aside from Iceland), we’re testing a brand new providing to present customers much more selection: Premium Lite prices €6.99/month (or native equal per thirty days) and it contains ad-free movies on YouTube

YouTube Premium at present prices €12 a month in Europe, about the identical as within the U.S., give or tackle the conversion. Premium Lite is a little more than half the worth and can allow ad-free viewing on YouTube throughout all platforms, together with desktop, iOS, Android, sensible TVs, and recreation consoles. It’s going to additionally remove promoting from the YouTube Children app, which can be value it for the peace of thoughts for some dad and mom.

In fact, very like how SnackWell’s promised us again within the ‘90s that it was as scrumptious as a full-calorie cookie—which turned out to be a rattling lie—YouTube Premium Lite gained’t have all of the dressings of the present Premium tier. There might be no background playback or offline downloads, nor will you may have entry to YouTube Music.

It’s unclear if YouTube Premium Lite will finally make its method to different markets, however it’ll be fascinating to see how Google costs it out for households and college students. Presently, households of as much as 5 members pay $18 a month throughout the board for YouTube Premium, and college students pay $7. I’d gladly pay for a Household Plan for everybody in my family—even the child—if it means I by no means need to see one other conspiracy advert.

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