OnlyFans—the subscription-based platform that gives a direct hyperlink between grownup content material creators and prospects—has begun selling its first app, however says the NSFW content material that the platform has grow to be recognized for shall be taking a again seat for now.
Now accessible on all the foremost gadgets, together with iOS, Roku, and Amazon Hearth, OFTV’s content material shall be free to stream and can comprise a library of greater than 800 movies, which contains authentic collection from creators equivalent to Mia Khalifa, Bella Thorne, and Holly Madison. Not like the model’s flagship providing, which has grow to be synonymous with grownup content material, the app will allegedly completely characteristic nudity-free movies, together with content material from health instructors, cooks, musicians, comedians, and podcasters.
“OFTV gives an excellent handy means for followers to look at content material from favourite creators,” Tim Stokely, OnlyFans founder and CEO, informed Bloomberg not too long ago. “There’s no grownup content material on OFTV. As a result of it’s not being monetized and there’s no direct impression on creators’ earnings, we’re capable of be within the app retailer.”
Though the app initially launched in January, OnlyFans has solely not too long ago begun to advertise as a solution to hyperlink non-pornographic creators to new audiences. In accordance with Bloomberg, the app was created as a part of a strategic play to assist the corporate “shed its status as a purveyor of pornography and rebrand itself as an important software for all on-line creators.”
“From the onset of launching OnlyFans, we’ve got been a creator-first platform to provide creators additional autonomy and energy over their content material,” Stokely stated. “We’re all about giving creators extra alternatives to get their content material on the market and extra methods for our group to entry it.”
As membership platforms like Patreon and Substack have revolutionized the best way creators join with followers—and notably throughout a pandemic that has compelled everybody inside and strengthened the attract of direct monetization fashions—OnlyFans has undoubtedly been excited about all the cash it’s leaving on the desk by focusing completely on grownup content material. By increasing its choices, the platform will concurrently enable new creators to market themselves throughout the app whereas additionally diversifying its attain to seize new audiences.
“Individuals who have come on to OFTV to look at one video might go on to decide on one other,” Stokely informed Bloomberg. “It’s a wider viewers, and maybe a barely completely different viewers.”