Should you’ve been holding off on getting a Sonos speaker as a result of they’re too costly, some dangerous information: They’re about to get dearer. Beginning Sept. 12, Sonos is elevating costs on nearly all its merchandise.
Technically, this isn’t popping out of the blue. Throughout its earnings name final month, Sonos Chief Monetary Officer Brittany Bagley confirmed a value hike was within the playing cards.
“We at all times consider our costs primarily based not simply on value, however the place we’re from a provide perspective and what the demand is,” Bagley stated on the call. “And once we have a look at all of these components, we might be elevating some costs forward of our subsequent monetary 12 months.”
That appears to point that the worldwide chip scarcity and provide chain points have lastly hit Sonos. In a press release despatched to Gizmodo, a Sonos spokesperson confirmed that “advertising dynamics together with demand, provide chain, and elements prices and the aggressive panorama” factored into the choice.
Not each Sonos speaker will see a value hike. The Sonos Transfer, Port, and Enhance will stay at their present costs, as will Sonos’ Ikea Symfonisk audio system. The newly launched Sonos Roam will see the smallest improve, a $10 leap from $169 to $179. The Sonos One and One SL will each value $20 extra at $219 and $199, respectively. The Sonos 5, Sub, and Amp will value $50 extra every. That brings the brand new costs to $549 for the 5, $749 for the Sub, and $699 for the Amp. The most important hike, nonetheless, is for the Sonos Arc. The Dolby Atmos soundbar will now value a whopping $100 extra at $899.
A few of these value hikes are comparatively minor, whereas others are a bit tougher to swallow. Most noticeably, the costs for Sonos’ dwelling theater audio system appear to have been the toughest hit. It is smart: Extra individuals have invested in dwelling theater devices because of the pandemic. Nonetheless, dwelling theater setups have at all times been costly, and making them much more costly is a troublesome tablet to swallow. That is very true when you think about Dolby Atmos—the Sonos Arc’s large promoting level—is being added to an growing variety of inexpensive soundbars.
Whereas Sonos had stated its costs could be growing, two days is brief discover for anybody who’s been mulling a brand new Sonos speaker. Sonos didn’t say what time on Sept. 12 the change would happen, so in the event you’re going to purchase earlier than the hike, you may need to be sure to do it between now and Saturday night.